Content Marketing & Copywriting
Great Content Happens When You Can…
Listen To It
Our process starts with overall industry and market research. This is where we determine the optimal forms of content that a business can create. Some companies naturally create content as a byproduct of what they do, and the right form of pillar content is pretty straightforward.
For Search Engine Optimization, a top-of-funnel content strategy is key, but we don’t want to just publish two blog posts a week and call it a day. A good content strategy should leverage multiple forms of content to maximize engagement and generate fans.
If you’re fun to watch we’re going to lean towards video.
If you have great discussions we’ll consider building a podcast.
Webinars and courses work great for a wide variety of businesses looking to build thought leadership.
Other companies, however, often don’t have the luxury of creating awesome content simply as a byproduct of existing. In those cases you never want to try to force a puzzle piece where it doesn’t fit. A winning strategy is out there, it just requires a more creative approach to discover it. Ideas fuel our business.
Through topic/keyword research, Google Trends data, experience, and good instincts our team will determine what topics are most relevant to your users. We answer the questions:
- What are people engaging with?
- What do they want?
- What sorts of problems do they need to solve?
The deliverable is different for each form of content. First we develop your strategy. Then, if a brand is focusing on SEO we create a “Blog Schematic” and put together a content calendar. For YouTubers we do a “Channel Schematic”, and so forth.
Via ideation, brainstorming, market research, and competitive analysis our team will develop a content strategy that strikes home with your audience and aligns with your brand's identity. Once we have the idea down we can spin it to be read, watched, or listened to. The goal is hit as many channels as possible so you're always where your audience is.
Creating meaningful and valuable content for your company's website doesn't have to be a chore. Our content specialists will immerse themselves into your business to understand your culture, personality, and voice so that your content is uniquely you.
Our content and SEO team will collaborate to amplify your brand and its content by networking with journalists, influencers, publications and more. We create a multi-channel content strategy that both drives good publicity and provides value for all of our users.
Latent Brand Advocacy
Promoting your products and services in content shouldn't be super obvious. We want to naturally squeeze it in where it makes sense, but not just anywhere and everywhere. Our goal is to bake your brand into experiences where the users, viewers, or followers will find it the most relevant.