On Sept. 20, 2023, during the seventh day of the ongoing antitrust trial United States of America v. Google, LLC, a former Google Software Engineer gave testimony that revealed information about the role that user…
In this article I’m going to be covering the basics of structured data, the various types, and how they’re used to generate Rich Snippets on search. Let’s get started. What is structured data in the…
This is a method that I created to load Google Analytics asynchronously with a JavaScript Promise. I recently posted about it on LinkedIn and in the comments, several people mentioned that it’s better than most…
Benefits: Performance Improvements Hosting Google Analytics locally can speed up your site by reducing DNS lookups, and potentially decrease the time it takes to download the script. You would see the most impact if your…
To use this script start by cloning my template file. Then navigate to the Extensions item in the Sheets menu and click Apps Script. Copy and paste the code below. Go back to your spreadsheet…
Without regex, finding what you want in the performance tab is a chore. Most of the time, we are checking to see differences in impressions, average position, or clicks for specific pages or keywords. Here’s…
Table of Contents Introduction The Stack What you’ll need Implementation Part 1: Configuring the Web Server Part 2: Configuring the Varnish Cache Server Part 3: Configuring WordPress for Varnish Cache Introduction When you think…
Over the past decade, search engines have been increasingly using structured data to interpret what is on our web pages. Getting familiar with structured data will greatly benefit website owners as well as beginner and…
Pass the “Serve Images in NextGen Formats” Recommendation in PageSpeed Insights and speed up your site without simultaneously slowing it down with a heavy plugin. Table of Contents: What is the WebP image format? The…
If you’re here for preconnect examples head here Update: Friday, April 16, 2021: Added a method to destroy the Vimeo iframe on mobile, thus cutting off the “chop segment” requests. How To Add a Video…
Google Analytics is a free platform that helps anyone with a website better understand their users. It’s primary functionality allows you to track and measure the internet traffic going to your website. It also provides…
Low hanging fruit is gone. There won’t be very “actionable” ways to the top. Sites will have to uniquely innovate & problem solve to rank.
